Atlanta Hospital News Profiles in Leadership (August, 2008) – Dr. David Helfman opened his first podiatric office in Smyrna in 1992. Soon afterwards, he recognized the need for physicians to be freed from daily practice management to focus on patient care. Using this business model, he began attracting like-minded partners. Today the former solo practice has become Village Podiatry Centers (VPC), the largest podiatric surgical practice in the southeast.
“It’s a challenge to maintain efficiency with 23 physicians in 19 offices,” says Dr. Helfman. “The reward is in providing the full range of care. Our specialties range from pediatric to diabetic and senior care.”
Dr. Helfman received his Doctorate in Podiatric Medicine from William M. Scholl College of Podiatric Medicine. His surgical residency was received in Atlanta at Vencor Hospital and the Georgia Podiatric Surgical Residency Program. Dr. Helfman is board certified in foot surgery and podiatric orthopedics. As a physician and CEO, his goals are to deliver high quality care while creating a rewarding work environment. All VPC physicians are required to be board certified or board eligible surgeons. Many are nationally recognized surgical instructors and medical authors.
“We’ve been able to attract this caliber of talent with our commitment to patient care and to our physician’s quality of life,” says Dr. Helfman.
Among the medical community, Dr. Helfman is known for advancing the podiatric field through greater integration with primary and specialty care.
“Village Podiatry Centers is at the cutting edge of medical and surgical technologies. Our physicians have attained the first podiatric staff positions at several Atlanta hospitals including Emory Crawford Long, Saint Joseph’s and Piedmont Hospital due to our training and skill,” he says.
While demand is rapidly growing for foot and ankle care, Dr. Helfman notes that managed care remains a challenge with lower reimbursements and payers who often view healthcare as a commodity. His mission is to continue educating the medical community, insurance companies and patients.
“A high value should be placed on foot and ankle healthcare which is vital for maintaining a patient’s independence, livelihood and overall quality of life,” says Dr. Helfman.